Jim Collins is a student and teacher of leadership and what makes great companies tick. He has authored or co-authored six books that have sold in total more than ten million copies worldwide, including “Built to Last”, “Good to Great” and “How The Mighty Fall”. His most recent book is “Great by Choice: Uncertainty, Chaos, and Luck – Why Some Thrive Despite Them All”, co-authored with Morten Hansen. Driven by a relentless curiosity, Jim began his research and teaching career at Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992.

In 1995, he founded a management laboratory in Boulder, Colorado, where he now conducts research and engages in Socratic dialogue with CEOs and senior leadership teams from the corporate and social sectors. In 2012 and 2013, he had the honor to serve a two-year appointment as the Class of 1951 Chair for the Study of Leadership at the United States Military Academy at West Point. Jim holds a bachelor’s degree in mathematical sciences and an MBA from Stanford University, and honorary doctoral degrees from the University of Colorado and the Peter F. Drucker Graduate School of Management at Claremont Graduate University.

Jim is an avid rock climber, with one-day ascents of the north face of Half Dome and the 3,000 foot south face of El Capitan in Yosemite Valley, California.

Does your business have an ‘X-Factor’ that makes it really stand out from your competition?

This week, in episode 2 of 10 in our Driving Business Value series, we discuss how to determine what your X-Factor is, and how it sets you apart from your competitors, and keeps your customers coming back to you.

Knowing and developing what makes your business unique and valued in your marketplace will increase the value of your business when you’re ready to exit!

Check out this week’s video to find out why, and how to make the most of your X Factor!

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https://kaizenperformance.com/lets-have-a-chat/

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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.

TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Jonathan Bell.
Filmed at TEDUniversity in 2016.

It’s not always easy to come up with creative business name ideas for your company — that’s why we created this video!

As a future-but-not-yet hugely successful startup, you want a business name that grabs the attention of all who hear it and holds on with a death grip. In this video, we’ll show you how to come up with the perfect catchy name for your new venture by brainstorming and making sure your name is:

Original
Future-proof
User-friendly
Available (in some form)
Lovable

One of the most important parts about choosing a catchy business name, is making sure it’s easy to say, spell, and type. Choosing a name that helps people find you quickly can put you ahead of the game!

It goes without saying that you have to love your new business name and feel confident about putting it out into the world. That’s why we recommend brainstorming plenty of ideas and taking the time to mull them over before settling on a winner — don’t expect overnight success.

You can also check out the full article here where we break down each step so you can develop cool names for your company.

Read full article: https://looka.com/blog/checklist-how-to-come-up-with-a-catchy-and-creative-business-name/

For more tools mentioned in the video, checkout the below links:

ONLINE LOGO MAKER: https://looka.com/
Domain name check: https://godaddy.com/
Social handle check: https://checkr.com/

p.s. Generate an awesome name *for free* with Looka’s Business Name Generator! This tool helps you brainstorm ideas, check availability, and see logo ideas instantly.
https://looka.com/business-name-generator/
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